{"title":"Hair Care","description":"\u003cp\u003eHair Care\u003c\/p\u003e","products":[{"product_id":"deserticola-plus-hair-oil-serum","title":"Deserticola Plus Hair Oil Serum","description":"\u003cp\u003e\u003cem\u003eA surcharge of 3.6% will apply at checkout due to current import tariffs.\u003c\/em\u003e\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003eNOURISHING HAIR OIL THAT REPAIRS FOR AN INTENSE SHINE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA luxe but lightweight multi-tasker: concentrated hair oil serum that makes dry and damaged hair soft, silky, and voluminous, with no residue or clumping\u003c\/p\u003e\n\u003cp\u003e100 ml \/ 3.38 fl.oz\u003c\/p\u003e\n\u003cdiv class=\"collapse-header\"\u003e\n\u003cstrong\u003e\u003cspan class=\"collapse-title cms cms-translation\"\u003eBenefits\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"collapse-icon open\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-content open\"\u003e\n\u003cdiv\u003e• Moisturizes hair for a healthy shine\u003cbr\u003e• Improves damaged hair cuticles\u003cbr\u003e• Provides 24 hour volume\u003cbr\u003e• Reduces breakage \u0026amp; frizz\u003cbr\u003e• Provides heat protection\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"collapse-header\"\u003e\n\u003cstrong\u003e\u003cspan class=\"collapse-title cms cms-translation\"\u003eHow To Use\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"collapse-icon open\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-content open\"\u003e\n\u003cdiv\u003e\n\u003cem\u003eSTEP 1\u003c\/em\u003e\u003cbr\u003eDispense 2 pumps of serum into your palm and rub your palms together to ensure even application.\u003cbr\u003e\u003cem\u003eSTEP 2\u003c\/em\u003e\u003cbr\u003eStarting with your most damaged areas, apply by gathering your hair between your palms and gently working the product through it from the middle to the ends. Avoid applying too close to the scalp.\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e\u003cu\u003eWhen applying to wet hair:\u003c\/u\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eSTEP 3\u003c\/em\u003e\u003cbr\u003eFollow steps 1-2, then blow dry and style hair as desired.\u003cbr\u003e\u003cem\u003eSTEP 4\u003c\/em\u003e\u003cbr\u003eThroughout the day, apply a pump or two whenever you need to eliminate frizz and restore shine\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eMore Info\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"cms_callout-header\"\u003e61.52% Increase in Shine Immediately After Use*\u003c\/div\u003e\n\u003cdiv class=\"cms_callout-disclaimer\"\u003e\u003cem\u003e*Testing Institution: P\u0026amp;K Skin Research Center Co., Ltd. Testing Period: November 6, 2024 – November 8, 2024. Participants: 32 adult men and women aged 20–55.\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"cms_callout-disclaimer\"\u003e\n\u003cem\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cms_callout-disclaimer\"\u003e\n\u003cdiv class=\"cms_copy-sub\"\u003e\u003cem\u003eIMMEDIATELY AFTER USE: INSTANT CARE FOR DAMAGED STRANDS\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"cms_copy-body\"\u003e\n\u003cp\u003eMoisturized, nourished, and radiant hair texture | Split ends improved by Improved by 31.60% | Hair shine improved by 61.52% | Protein bonding (filling) of hair strands | improved by 355.54%                                                                                                   *Testing Institution: P\u0026amp;K Skin Research Center Co., Ltd. Testing Period: November 6, 2024 – November 8, 2024. Participants: 32 adult men and women aged 20–55\u003c\/p\u003e\n\u003cdiv class=\"cms_copy-sub\"\u003e\u003cem\u003eSIGNATURE VEGAN FRAGRANCE: FLOWER ATELIER\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"cms_copy-body\"\u003e\n\u003cp\u003eCreated by the master perfumer, Frédéric Burtin.                                                              \u003cem\u003eTOP NOTE:\u003c\/em\u003e Refreshing, herbal fragrance | Cedar Leaf, Eucalyptus, \u0026amp; Bergamot          \u003cem\u003eMIDDLE NOTE:\u003c\/em\u003e Elegant sweetness of a bouquet of flowers | Magnolia, Damson plum, \u0026amp; Ho wood                                                                                                                                  \u003cem\u003eBASE NOTE: \u003c\/em\u003eLuxurious, lingering scent of musk and wood | Cedar, White Musk, Rosewood, \u0026amp; Ambergris\u003c\/p\u003e\n\u003cdiv class=\"cms_copy-sub\"\u003e\u003cem\u003eECO-CONCIOUS: FREE OF D4,D5, \u003cspan class=\"amp\"\u003e\u0026amp;\u003c\/span\u003e D6 SILICONES\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"cms_copy-body\"\u003e\n\u003cp\u003ePending EU regulation regarding the inclusion of cylic, volatile silicones, we've proactively removed such ingredients from our formula to step forward in our commitment to environmental respect.\u003c\/p\u003e\n\u003cdiv class=\"cms_copy-sub\"\u003e\u003cem\u003eDeserticola TM Plus: The Miracle of the Desert\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"cms_copy-body\"\u003e\n\u003cp\u003eOur unique DeserticolaTM Plus formula is made from resilient microalgae (chlorella) that thrive even in the harshest desert environments. Through collaboration with Dr. Heesik Kim and the Korea Research Institute of Bioscience and Biotechnology, we concentrated a key microalgal metabolite, Loliolide, for scalp and hair performance.\u003c\/p\u003e\n\u003cdiv class=\"collapse-header\"\u003e\n\u003cstrong\u003e\u003cspan class=\"collapse-title cms cms-translation\"\u003eIngredients\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"collapse-icon open\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-content open\"\u003e\n\u003cdiv\u003eDimethicone,Disiloxane,Caprylic\/Capric Triglyceride,C12-15 Alkyl Benzoate,Isododecane,Phenyl Trimethicone, Fragrance\/Parfum,Chlorella Ferment,Camellia Japonica Seed Oil,Oryza Sativa (Rice) Bran Oil,Argania Spinosa Kernel Oil,Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment,Helianthus Annuus (Sunflower) Seed Oil,Linalool,Limonene\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"NowKBeauty","offers":[{"title":"Default Title","offer_id":52399211217229,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/1256\/2253\/files\/TL_DeserticolaPlusHairOilSerum_DFLT.png?v=1772826284"},{"product_id":"deserticola-plus-shampoo","title":"Deserticola Plus Shampoo","description":"\u003cp\u003e\u003cem\u003eA surcharge of 3.6% will apply at checkout due to current import tariffs.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNOURISHING, CLEANSING EXPERIENCE THAT IMPROVES HAIR DENSITY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA cleaner way to clean your hair: this shampoo removes excess sebum and build-up from the scalp with a dense, rich foam, adding shine and elasticity to hair post-wash.\u003c\/p\u003e\n\u003cp\u003e500 ml \/ 16.9 fl.oz.\u003c\/p\u003e\n\u003cdiv class=\"collapse-header\"\u003e\n\u003cstrong\u003e\u003cspan class=\"collapse-title cms cms-translation\"\u003eBenefits\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"collapse-icon open\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-content open\"\u003e\n\u003cdiv\u003e• Cleanses 99% of finedust from scalp and hair\u003cbr\u003e• Exclusive Loliolide ingredients soothe, hydrate, and nourish the scalp\u003cbr\u003e• Suitable for sensitive skin\u003cbr\u003e• Cleanses without stripping for fortified strands post-wash\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"accordion-content open\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"collapse-header\"\u003e\n\u003cstrong\u003e\u003cspan class=\"collapse-title cms cms-translation\"\u003eHow To Use\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"collapse-icon open\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-content open\"\u003e\n\u003cdiv\u003e STEP 1\u003cbr\u003eWet scalp and hair sufficiently with warm water.\u003cbr\u003e STEP 2\u003cbr\u003eApply 1-2 pumps and spread evenly over hair from root to tip, working product into a rich foam.\u003cbr\u003e STEP 3\u003cbr\u003e Thoroughly rinse with warm water.\u003cbr\u003e STEP 4\u003cbr\u003e Continue with Deserticola™ Water Treatment.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eMore Info\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eShampoo removes excess sebum and build-up from scalp with a rich foam, adding shine and elasticity to hair post-wash.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e1) Hair care symptoms with enhanced active ingredients\u003cbr\u003e\u003cbr\u003eHair care and promotes scalp anti-aging after 4 weeks of use, powered by the potent vitality of 'Deserticola Plus,' which contains hair amino acids and 4 types of minerals, along with the 'Wild Olive Stem Cell' formula that nourishes and adds shine to the hair.\u003cbr\u003e\u003cbr\u003eScalp elasticity 19.19% improvement \/ Scalp hydration 59.02% improvement \/ Scalp moisture loss 13.96% improvement \/ Scalp-relaxation 19.25% improvement\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTesting Agency: P\u0026amp;K Skin Research Center\u003cbr\u003eTesting Period: November 4-December 6, 2024\u003cbr\u003eTest Subjects: 31 adult women aged 19-64\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e2) Botalab Signature Vegan Fragrance \"Flower Atelier\"\u003cbr\u003e\u003cbr\u003e\"Flower Atelier\" created by perfume master Frederic Burtin offers special moments to daily life with its luxurious floral and musky woody notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e3) Safe formula made with vegan surfactants\u003cbr\u003e\u003cbr\u003eMade with naturally derived amino acid-based cleansing ingredients, it can be used safely every day without irritation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"collapse-header\"\u003e\n\u003cstrong\u003e\u003cspan class=\"collapse-title cms cms-translation\"\u003eIngredients\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"collapse-icon open\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-content open\"\u003e\n\u003cdiv\u003eWater\/Eau, Coco-Betaine, Sodium Cocoyl Alaninate, Sodium Lauroyl Methylaminopropionate, PEG-7 Glyceryl Cocoate, Sodium Chloride, PEG-150 Distearate, Fragrance\/Parfum, Polyquaternium-10, Sodium Benzoate, PPG-3 Myristyl Ether, Cocamide Methyl MEA, Caprylyl Glycol, Salicylic Acid, Panthenol, Citric Acid, Niacinamide, Glycerin, Disodium EDTA, Arginine, Butylene Glycol, 2,3-Butanediol, 1,2-Hexanediol, Camellia Japonica Flower Extract, Caprylic\/Capric Triglyceride, Hydroxyacetophenone, Camellia Japonica Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Chlorella Ferment, Olea Europaea (Olive) Leaf Extract, Pentylene Glycol, Cyclodextrin, Xanthan Gum, Cyamopsis Tetragonoloba (Guar) Gum, Tocopherol, Phytic Acid, Linalool, Limonene.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"NowKBeauty","offers":[{"title":"Default Title","offer_id":52399428108621,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/1256\/2253\/files\/TL_DeserticolaPlusShampoo_DFLT.png?v=1772826380"},{"product_id":"deserticola-plus-conditioner","title":"Deserticola Plus Conditioner","description":"\u003cp\u003e\u003cem\u003eA surcharge of 3.6% will apply at checkout due to current import tariffs.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHAIR TREATMENT TO NOURISH STRANDS AND INCREASE HAIR DENSITY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA water-to-cream treatment to transform your tresses: this treatment is not like your traditional conditioner; it contains a highly enriched ampoule that targets and repairs the scalp and hair for deep hydration and nourishment. The water-based formula turns into a cream and slightly warms as it is applied, providing a deep healing sensation while restoring hair moisture and shine.\u003c\/p\u003e\n\u003cp\u003e300ml \/10.14 fl.oz.\u003c\/p\u003e\n\u003cdiv class=\"collapse-header\"\u003e\n\u003cstrong\u003e\u003cspan class=\"collapse-title cms cms-translation\"\u003eBenefits\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"collapse-icon open\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-content open\"\u003e\n\u003cdiv\u003e• Water-activated treatment formula that delivers botanical nutrition to hair with a warming sensation\u003cbr\u003e\u003cbr\u003e• Exclusive Deserticola ingredient provides nutrition and vitality to exhausted scalp and hair\u003cbr\u003e\u003cbr\u003e• Supports healthy hair density\u003cbr\u003e\u003cbr\u003e• Nettle and Camellia extracts fortify damaged cuticles to repair rough strand\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"accordion-content\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"collapse-header\"\u003e\n\u003cstrong\u003e\u003cspan class=\"collapse-title cms cms-translation\"\u003eHow To Use\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"collapse-icon open\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-content open\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e STEP 1\u003cbr\u003eAfter shampooing, apply a generous amount directly to the scalp.\u003cbr\u003e STEP 2\u003cbr\u003eMassage gently from the scalp to the ends of your hair, creating a rich, creamy texture.  STEP 3\u003cbr\u003e After massaging hair and scalp thoroughly, rinse completely with warm water.\u003cbr\u003e STEP 4\u003cbr\u003e Continue treatment with Deserticola™ Hair Oil Serum.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore Info\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eConditioner targets and nourishes scalps and hair to turns into a cream and slightly warms as it is applied, providing nourishment.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1) Proven hair care with upgraded ingredients\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePowered by the potent vitality of 'Deserticola Plus,' which contains hair amino acids and 4 types of minerals, along with the 'Wild Olive Stem Cell' formula nourishes and adds shine to the hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eOne use improves temporary (immediate) scalp hydration by 20.57%, temporary (immediate) hair hydration by 28.92%, temporary (immediate) Hair radiance (glossiness) by 56.25%, and helps reduce hair tangling (combing) by 43.31% in human hair Tress.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTesting Agency: P\u0026amp;K Skin Research Center\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTesting Period: October 21-29, 2024\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTest Subjects: 30 adult women aged 33-65\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e2) Botalab Signature Vegan Fragrance \"Flower Atelier\"\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"Flower Atelier\" created by perfume master Frederic Burtin offers special moments to daily life with its luxurious floral and musky woody notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e3) Water treatment providing a cuticle coating film\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhen it comes into contact with water, the treatment transforms into a warm, creamy texture that coats the cuticle layer, leaving the hair soft. Its mild formula, which doesn’t clog pores, ensures safe care for both the scalp and hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"collapse-header\"\u003e\n\u003cstrong\u003e\u003cspan class=\"collapse-title cms cms-translation\"\u003eIngredients\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"collapse-icon open\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-content open\"\u003e\n\u003cdiv\u003eAlcohol, Propylene Glycol, Myristyl Alcohol, Water\/Eau, Cetrimonium Chloride, Fragrance\/Parfum, Butylene Glycol, Panthenol, Salicylic Acid, 2,3-Butanediol, Niacinamide, 1,2-Hexanediol, Caprylic\/Capric Triglyceride, Chlorella Ferment, Glycerin, Olea Europaea (Olive) Leaf Extract, Pentylene Glycol, Cyclodextrin, Citric Acid, Cyamopsis Tetragonoloba (Guar) Gum, Xanthan Gum, Tocopherol, Phytic Acid, Linalool, Limonene\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"NowKBeauty","offers":[{"title":"Default Title","offer_id":52399615476045,"sku":null,"price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/1256\/2253\/files\/TL_DeserticolaPlusConditioner_DFLT.png?v=1772826402"}],"url":"https:\/\/nowkbeauty.com\/collections\/hair-care.oembed","provider":"NowKBeauty LLC","version":"1.0","type":"link"}